Meaning & Purpose
the market position tells us what company is doing the best this financial year it tells you who is selling the most and creating the most profit . This can be calculated by using the total gross revenues or using the market shares and maybe you could use the number of products produced in a financial year, adding this will allow you to compare warner brothers to other rival companies in similar market . The purpose of market positioning is to see where each individual business stands and will also allow you to see how competitive each company is. This can also be beneficial for potential investors to see if they are making the right decision to invest large capital in a business.
The entertainment industry is an extremely competitive market, therefore the main companies involved will fluctuate from where they stand in the market. However Warner Bros. have been market leaders for the majority of the last ten years, including 2015.
from 2013
They are currently the market leader for entertainment companies and have the largest market share of 25.7% in 2015. It is obvious that it is a competitive market, as in 2014 20th Century Fox had the greatest market share by 2%, however in 2015 , Warner Bros have taken the lead in the market share, having a gross profit of larger then anyone else
Their main competitors are Paramount, 20th Century Fox, Universal and Buena Vista, these are the largest media companies at the end of this year, Buena Vista this year fell to a shocking 6th place. Universal on the flip side of the coin have moved from 5th to 2nd place and are one of Warner Bros largest competitor , but Warner Bros. currently have 25.7% of the market share But but by far warner bros most competitive rival is disney who are just 1.1% behind them and with the new jungle book move coming out which is set to be a smash at the box office they might nip the top spot by the end of the financial quoter
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