Friday, 4 March 2016

P1(a) Ownership




Meaning & Purpose
Ownership when it comes to business includes any one or a group who has a company with the idea of making a profit. Having ownership of a company allows someone to control overall day to day runnings of the compnay , they control all decisions that are made. The purpose of ownership for Warner Bros is it allows Warner Bros to run both efficiently and financially rich . time warner who is the parent company of Warner Bros. Warner Bros have a mission statement that tells us their reason for becoming a business, it tell us that the primary initiatives of the business are to keep customers interested and engaged with the businesses, engaging them with new technology and developing high quality entertainment.







The movie and entertainment business is made up of 6 major companies, such as Warner Bros, Paramount and Universal Studios. some of these include sub-companies for different types of media products

Warner Bros is a Public Limited Company - being a public limited company is legally becoming a corporate entity which makes the owners separate from the company this gives them limited liability . There will be lots of investors for Warner Bros that help source capital for the company.
Warner Bros was started by four brothers on April 4th 1923, when they created the first visual audio movie



Multinational company
Warner bros is a multi national company it distributes movies and shows all over the worlds in numerous countries and has HQ's in 30 different countries and releases films in nearly 120 different territories.

Warner Bros is now a subsidiary business of Time Inc, this occurd when Time Inc merged with Warner Communication to create Time Warner, which is now the owner of Warner Bros Entertainment. there share price is now $82.94, these shares are able to be bought by the public.

The companies both have HQ in america Warner Bros is based in south California, where they have the sets and all media production is made,Time Warner is found in NYC, this tell us they are a very successful company because they are based in NYC, they are in the top three for the biggest television and entertainment company when looking at revenue alone.





Time Warner Centre, Columbus Circle, New York


warner brothers,Californina

Warner Bros is one of the top companies of production of films. The PLC has made a wide variety of media products, The Warner Bros business in total have made a huge amount of entertainment since 1923, including 61,000 hours worth of media products this includes 6,500 feature films and 3,000 TV programs comprised of 100,000 episodes.






conglomerates inside each of the big six studios 


The big Six studios account for nearly 90 % of the market share in the movie production business this means the other 10% of the market share is earned from a variety independent studios the big six are all indirect competition with each other this means that the prices are going to be competitively low and also the products quality are going to high because there competitors are all external so have choice so each studio wants the customer to buy there film







I did some of my research from these sites
http://www.warnerbros.com/studio/about/company-overview
https://en.wikipedia.org/wiki/Warner_Bros.





P1(b) Operating model


operating model
Purpose and Meaning
An operating model is a representation and description of how a business or firm operates including all subordinates to achieve their desired outcome. Many business will have a complex and highly detailed operating model and use this when identifying how and where employees are working together. Below shows the operating model for the Senior Management at Warner Bros Entertainment, showing the highest subordinates that will run the business.

Warner Bros. Entertainment has 5,000 to 15,000 employees most day's in North America) and also 2,000 employees around the world

Departments
there are a variety of different departments in warner bros they all have different jobs that needs to be completed id they want warner bros to succeed  and continue to be one of the biggest producer of media products.
New Line Cinema
this department is responsible for producing block buster movies such as the hobbit and horrible bosses they are responsible for the majority of the companies revenue so they could argue they are the most important department to the share holders and company as a whole.



Home Entertainment
this department is responsible for developing the different ways that warner bros can distribute there products to the consumer.Very important when considering the revenue of the business the more channels her are the more people are going to buy it improving profits.



Television-these are sub departments made for producing original television programs
HBO,Warner bro tv this is an important category for warner bros as this is there most viewed stream of media so this will be the biggest impression of brand image.













DC Entertainment
This department has suddenly grown after the success of there new DC universe this department is in charge of all DC products such as the movies and tv shows this department has suddenly become very important to warner bros when thinking about revenue because this is the most successful genre.




Live Theatre
This department is in charge of all there new productions such as Harry potter and the cursed child which is the new instalment to the HP saga this department needs to link with the new line cinema department so as to make sure the production links with he story line.



This is an diagram of the operating model of warner brothers.








The heads of the different departments 


The CEO of Warner Bros, Kevin Tsujihara was appointed in March 2013, so is still very new to the company, however he has over 19 years experience in the industry, joining Warner Bros in 1994 as a director.
Chairman and Chief Executive Officer, Warner Bros.
Twenty-two-year Studio veteran Kevin Tsujihara became Chairman and Chief Executive Officer of Warner Bros. in March 2013. In this role, he oversees worldwide operations, including film, television and video game production, marketing and distribution for one of the most innovative and successful entertainment companies in the world.



Vice Chairman, Warner Bros. Entertainment
Ed Romano was named Vice Chairman, Warner Bros. Entertainment in December 2014. Serving as Warner Bros.’ first-ever Vice Chairman, Romano works closely with the Studio’s Chairman and CEO, Kevin Tsujihara, to implement growth strategies for the company, including international expansion, digital transition and resource reallocation from mature businesses to high opportunity, content-creating divisions.



Executive Vice President, International, Warner Bros. Entertainment
Richard Fox serves as Executive Vice President, International, Warner Bros. Entertainment, a post to which he was promoted in 1992. In this role he works closely with Kevin Tsujihara, Chairman and Chief Executive Officer, Warner Bros., to develop opportunities emerging from the company’s international growth, focusing mainly on China.



Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment

Thomas Gewecke was named Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment in May 2013. In this position, he is responsible for driving the Studio’s worldwide digital growth and managing its global business strategy. Gewecke is charged with coordinating the company’s various digital distribution strategies to maximize the value of Warner Bros.’ content across all current and emerging digital exhibition platforms. He also oversees Warner Bros. Technical Operations and Corporate Business Development as well as Warner Bros. Home Entertainment’s Direct-to-Consumer, Business Development and Flixster groups.



Executive Vice President, Worldwide Corporate Communications and Public Affairs, Warner Bros. Entertainment

Dee Dee Myers became Executive Vice President, Worldwide Corporate Communications and Public Affairs for Warner Bros. in September 2014. In this role, she oversees all of the company's corporate communications strategies and activities on a global basis, including media relations, public positioning, executive communications, corporate responsibility and philanthropy.


Executive Vice President & General Counsel, Warner Bros. Entertainment

John Rogovin became Executive Vice President & General Counsel of Warner Bros. Entertainment in January 2009. As General Counsel for the Studio, Rogovin oversees a worldwide staff of more than 165 lawyers responsible for the company’s legal needs, including litigation, transactions, intellectual property, antitrust counseling, content protection, and labor and employment law. Since joining the Studio, Rogovin has successfully led the legal strategy related to a wide variety of matters involving some of Warner Bros.’ most iconic properties, including Superman, The Hobbit, Lord of the Rings and Two and a Half Men.



Executive Vice President, Worldwide Human Resources, Warner Bros. Entertainment

Akihiko (Kiko) Washington serves as Executive Vice President, Worldwide Human Resources, Warner Bros. Entertainment, a post to which he was promoted in January 2009. Warner Bros. is a leader in every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, product and brand licensing, and broadcasting.



Executive Vice President and Chief Financial Officer, Warner Bros. Entertainment

Kim Williams became Executive Vice President and Chief Financial Officer, Warner Bros. Entertainment, in January 2015. In this role, she has responsibility for all financial activities of the company, including financial reporting, budgeting and planning for future business growth. Williams is responsible for setting the Studio’s financial agenda, working directly with the Studio’s CEO, corporate officers and senior management.

I found all this information at the http://www.warnerbros.com/studio/divisions

How all the departments in warner bros work together




Because warner bros is a huge organisation there is a large amount of different sections and departments of the business and for there product to be of the highest quality all theses departments need to communicate and run together this digram above shows how all the departments are linked together and how the sub departments also link.









































P1(c) Products


P1(c) Products

Meaning and purpose
movie and production products are produced for different reasons some might be made to entertain,educate.These reasons must be taken into account when producing a movie and if they do not the film will possible draw in small audiences, and create reduced revenue and little profit. The purpose of producing the film will be to create returns on the investments but also entertain audiences. The reasons i mentioned before are merely subjective but in a huge bussiness such as Warner Bros, they need to take the consequences into account and produce the films which appeal to the widest market.this will produce more revenue and intern profit

Warner bros being the largest company in this market in the world have the possibility to create a variety of media products, their biggest profit making product would blockbuster films and TV. Both industries parent and child use similar logo's so as to keep the brand consistent throughout the business, and when you see the familiar branding, you instantly know its warner bros and you are assured whatever product it is its going to be high quality.

DC Comics
DC Comics is a large part of Warner Bros creating comic books and movies together with Warner Bros. such as Batman, Wonder Woman, Flash and Superman, which are now becoming famous superheroes because of the popularity of superhero movies. It is now because of BatmanVSuperman one of warner brothers largest source of income and most watched film to date.




Much like many other movie companies Warner Brothers following the trend of disney have now built a theme park based around there products this park includes roller coster rides and other attractions these attractions are based of the movies they have created such as the 4d matrix ride this theme park is located in Australia.

including these additional products by Warner Bros, their main focus is the production of feature films, some of these include:

Variety of products
Warner bros produce a variety of movie's from a variety of different genres this allows warner bros to meet a variety of customers needs although warner bros can not meet every customers needs having product differnatation allows them to meet a wide range an example of this wide range would be:
Fiction




















The Matrix:Action and Sci-fi
The Matrix this genre meets the needs of action and sci-fi this movie is a sequel to the record breaking matrix i this film Neo has proved to be a good omen for the free humans, as more and more humans are being freed from the matrix and brought to the resistance HQ, the one and only stronghold of the Resistance. But a nasty piece of news hits the human resistance: 250,000 machine sentinels are digging to the resistance HQ and would reach them in 3 days.




The Hobbit:Family and Adventure
The hobbit is another one of warner bros most successful movie franchises this movie links with the lord of rings being a prequel to the best selling trilogy. this movie is an example of warner bros family and adventure movies in this movie a Hobbit is asked by Gandalf the Grey to host a party for the Dwarves, which doubles as Bilbo's recruitment to the gang  they go on a mission to fight the drug which stole the dwarves home on there travel they meet Radagast the Brown who warns them of a dark presence that is poisoning the forest. The group is then chased by Orcs they then come across  Rivendell the elvish kingdom  Elrond who is the king of the elves helps the group by showing them away into the mountain.the gang head back on there way to the Misty Mountains. When going through the mountains they get caught in a battle between some stone giants, and are forced to take find shelter in a cave. which they find out is infested by Goblins who kidnap them and takes them to there leader. Gandalf arrives and saves the Dwarves Bilbo gets separated from the group and runs into  Gollum, who accidentally drops a ring while eating a Goblin bilbo fins the ring and takes it 
Bilbo rejoins the group as they ar leaving they area attacked by some orcs. After taking refuge in cliffside trees before the The group is then saved by eagles, who drop them neat the Lonely Mountain then Smaug awakens from a long slumber.



The Lego Movie: Animation and Kids
this movie is an example of the animation and kids genre of movies produced by warner bros the leg movie is about .A normal guy called Emmet who is believe to be Master Builder but actually isn't, the world believes he is the one who was pridicted to save the world. With the help of a wizard , a tough young lady named wild styles, and Batman , Emmet will fight to defeat the evil tyrant Lord Business who wants to destroy the universe by gluing it together.

NON-fiction

American sniper




















NON-fiction,drama,war genre
The Navy SEAL Chris Kyle is sent to war with the mission protect his other soldiers. His ruthless accuracy saved hundreds of lives during the war over time he earns the nickname "Legend." However, his stories are also growing behind enemy lines which leaves a big target on his head and making him a prime target of insurgents. and now he's facing a different kind of war at home striving to be a good husband and father from halfway around the world.


Warner Brothers TV







a different media source that Warner Bros have started to use is Television, this market has a lot of competitors but as warner brothers continue to create high quality and popular television programmes they are the most successful in the market. Warner Bros Television is the biggest supplier of new primetime series since 1955 when it was made. WBTV works alongside some of Time Warner's other TV divisions such as HBO, Cartoon Network and Boomerang. combined these channels reach millions of consumers every day allowing Warner Bros and Time Warner to move shows across networks, if the show is successful and they feel it is most appropriate for a different networks.





Video Games
As well as these popular media products Warner Bros also makes video game versions of lots of there films. These games will increase revenue and also the popularity of the film they are based on and also allows the customer to further there passion for the products made by Warner Bros, and return to the world of there favourite movies in whole different way.














Warner Bros first video game was The Matrix Online, developed back in 2005, this could only be played in Microsoft Windows. but in present day there are lots of ways to play games From 2005 to 2015 the number of different consoles to play games on has exponentially increased including the number of games . Warner Bros now produce these games on consoles such as the PS3\4, Xbox 360/ 1, Wii U and Android, this increase the customer ability to play the game on different platforms and in different locations.



Radio/Music

Warner bros aslo owns a records company which has the likes of LUKAS GRAHAM (seen above) and the red hot chilli peppers on there books this is one of the best examples of warner bros biggest product differentiation as they have branched off into a completely new market which they know very little about they did thus by hiring a group of senior employees who have worked in this business for a long time this allowed them to very quickly gather information on this market place. this branching off now allows warner bros to advertise there movies on there radio and records and vice versa on tv and movies this has created a cheap advertising stream for them to use.This will save them money in the long run by reducing costs and there fore increasing profits.



BIFFY CLYO
Genre of music-Alternative rock, new prog
target market-17-30 who like rock music and other bands such as(green day,kings of leon)

CHER
Genre-Pop folk disco rock dance
Target Market- 30-50 they will be middle aged because CHER was at her peak of popularity back in the 80s she is a very diverse act and produces music which could feature in a variety of genres.



ERIC CLAPTON
Genre-ROCK
Target market 30-60 they will be middle age because they will have followed eric clapton from the beginning back in the 70s they will also be guitar lovers as eric clapton is arguably one of the greatest guitar players ever.


 DURAN DURAN
Genre 80s pop
Target market- the target market will range but mostly will be around 40 as duran duran were one of the biggest bands in the 80's producing countless number ones

These are examples of the warner bros music label this is too demonstrate the product diffrenastation water bros does this to meet the needs of a range of customers having a selection of products allows warner to meet a wider customer base and there foe sell more singles and intern create more revenue which in turn creates more profit pleasing the share holders.



Warner brothers Theatre 



Warner brothers has produced many theatre productions such as The Bodyguard, Top Hat, Singin’ in the Rain and Hairspray they offer a wide variety genres to appeal to a wide range of audiences but there most famous production is the new harry potter production the cursed child this production has gathered a large amount if media attention and also advertising.





I did some of my research from these sites
http://www.warnerbros.com/studio/about/company-overview
https://en.wikipedia.org/wiki/Warner_Bros.
http://www.imdb.com/title/tt2179136/plotsummary
http://www.warnerbrosrecords.com










P1(d) Market position



Meaning & Purpose
the market position tells us what company is doing the best this financial year it tells you who is selling the most and creating the most profit . This can be calculated by using the total gross revenues or using the market shares and maybe you could use the number of products produced in a financial year, adding this will allow you to compare warner brothers to other rival companies in similar market . The purpose of market positioning is to see where each individual business stands and will also allow you to see how competitive each company is. This can also be beneficial for potential investors to see if they are making the right decision to invest large capital in a business.

The entertainment industry is an extremely competitive market, therefore the main companies involved will fluctuate from where they stand in the market. However Warner Bros. have been market leaders for the majority of the last ten years, including 2015.




from 2013

They are currently the market leader for entertainment companies and have the largest market share of 25.7% in 2015. It is obvious that it is a competitive market, as in 2014 20th Century Fox had the greatest market share by 2%, however in 2015 , Warner Bros have taken the lead in the market share, having a gross profit of larger then anyone else

Their main competitors are Paramount, 20th Century Fox, Universal and Buena Vista, these are the largest media companies at the end of this year, Buena Vista this year fell to a shocking 6th place. Universal on the flip side of the coin have moved from 5th to 2nd place and are one of Warner Bros largest competitor , but Warner Bros. currently have 25.7% of the market share But but by far warner bros most competitive rival is disney who are just 1.1% behind them and with the new jungle book move coming out which is set to be a smash at the box office they might nip the top spot by the end of the financial quoter

P1(e) Competitors

Meaning & Purpose
A competitor is any one who compete's with one another. competitions occurs in lots of different industries, in which to businesses are trying to sell products of the same nature. when computers join the market place the customer then is given the power of choice this means they can choose which company offer the best products and the best price this leads to price's falling and the quality of products rising.


Warner Bros Being a large company, are used to direct competitors from around the world these competitors change country to country because they are an International company. Warner Bros is considered to be the most successful broadcasting companies but fins that  small companies are still able to compete in there niece market .

Recently there has been conflicts between Warner Bros and Disney.  Disney have just released there new Jungle Book film which is a hit but  Warner Bros are set to bring out there own version in 2017 which has started great rivalry and raised competitiveness with the separate businesses.

Back in 2014 Rupert Murdoch bid $80billion for Warner Bros which was turned down but people still send in offers to buy the business at the moment Disney are faviroutes to  commander the prestigious company this would cause disney to  dominate the market place, which would then remove the competitiveness of the market.If the deal is accepted Disney's total revenue would increase more than double of their current sales return.




P2(a-g) Analysis of a Media Product



HARRY POTTER and the Philosopher's Stone

P2 A) Purpose

Definition -  that the purpose would be the reason something is created. Harry Potter and the philosopher's stone is the first book of J.K Rowlings seven book series of Harry Potter. After purchasing the movie rights to the first second third and fourth Harry Potter books in 1999, Warner Bros developed the books into the movies to display the storyline in a new medium and create the magical life of the wizarding world. this shows the purpose of this film is to bring J.K Rowling's book and recreate them as a cinematic masterpiece and lay the foundation for the saga and future films. The movie includes three main characters the protagonist(Harry,Ron,Hermione) it also includes other students and staff of the magical school Hogwarts , where they run into the evil lord voldermort the antagonist of the movie and also a range of dark creatures,whilst trying to get through their first year of school. Warner Bros basically just turned the book to create a script, and produce the movie.

one other purpose for Warner Bros other then to please audiences and fans, which is the main purpose  they also want to make profit . Since joining forces with J.K Rowling from 1998 - The films combined earned for around  $6.4 billion at the box office alone, Warner Bros also produced  merchandise and video games, which displays how the Harry Potter franchise has gathered billions of dollars.

B and C) Form and Content

Form is the way a film is expressed and also how the meaning is displayed. Looking in detail of the form of the movie it improves your understanding of how the film is made and why.The way they made it.

Harry potter and the philosopher stone was given the grade PG (Parental Guidance) by the BBFC

This means Harry potter and the philosopher stone will be acceptable viewing for people older then 8 but some parts might be unacceptable for children. A film given the grade PG will not unsettle someone aged eight or older.

this is just a single section of the form which has many HP was graded PG and is acceptable for general viewing, this means that most people will find it suitable to watch, but it might have scenes of very mild violence,and threat . Harry Potter and the Philosopher stone does have some scenes of very mild violence such as wand duels, instead of just direct physical contact of one another.

There are different ways  form can be displayed in the 142 minutes of run time such as Lighting, Camera Angles, Editing, Mise-en-scene and Sound.

Genre 
This film is a fiction based story the majority of people who would watch will be fiction fans and also young aged between 7-18 there genre would be magic and adventure which lends it self the target market of young audiences.A lot of the viewers would go because they loved the book which would bring in more viewers

Harry potter and the philosopher stone is the first book in the saga
This is the first film of the harry potter saga it starts of with meeting Harry as a baby as he is being given to his aunt and uncle by three strangers we then skip forward in time 10 years  as we see harry grown up into a young man. Harry goes reluctantly to the zoo to celebrate his bully of a cousins birthday this is where we get our first taste of his magic as when his cousin pushes harry out the way to get a better look of the snake harry some how makes the glass of the enclosures vanishes briefly causing his cousin to fall in and be trapped as the snake escapes.A few days latter harry receives an letter which is very unusual as harry never receives letters before harry can read it Harrys uncle quickly burns it in the fire the next day more letters are delivered but his uncle burns them all his uncle gets so annoyed with the post that he demands that they all move house and they go live in the middle of the ocean.After they move in to there new island like house in the ocean they get a knock on the door when the door is opened it reveals hagrrid a half giant this at first glance scares harry but haggard then calms him and says he is invited to Hogwarts school he is then informed that he is a wizard.  haggrid then takes harry to the magical world which i hidden from muggles (non magic folk) which is located in an ally in London from this harry gathers all the equipment he needs for school such as a wand an owl and a cauldron and an selection of books after this harry is told by haggrid how is parents were killed by the most evil wizard that ever lived lord voldermort and that harry was a legend around these parts because he some how killed him.

Harry is now making his way to the train station were he gets on the train and finds an empty carriage moments latter a ginger kid pops his head round the corner asking wether he could join him this kid is ron weasly they get along swimmingly they then meet hermione granger.

they then go on through out the school year making friends and overcoming challenges they then stumble onto a secret door guarded by fluffy the not fluffy three headed giant dog they then go around asking questions and they find the answers which then leads them to believe that snape there least favourite teacher is trying to bring lord voldimort back to life by using the philosophers stone which they believe to be hidden behind the door.They then try and get the stone before him to do this they had to get past the dog complete a flying challenge then win a game of wizard chess which is like chess except the pieces smash each other over these two challenges hermione and ron become injured and harry has to face the last task alone.

Inside the room harry finds out that the man trying to steal the stone is actually the defence against the dark arts teacher but he has been taken over by lord Voldemort who is attached to the back of his head like a parasite harry defeats him but Voldemort gets away but with out the stone.
Style 
Lighting


the philosopher stone had been directed by Chris Columbus he also went on to direct Harry Potter and the chamber of secrets he was chosen to direct this film because he mixed the excitement of the new world of which craft and wizardry with bright colours and brightly lit, scenes, which helps fit to the excitement and theme of the movie. high Key lighting is used in the film, including in the image above, where the light is even, and there is a ratio of intensity of which limits object having shadows presenting and creating a positive and hopeful mood.

Camera angles



Low angle shots, which is a technique where you point the camera upwards when you are below, makes people seem bigger and more powerful or more important. As seen in the shot above the low angle gives the impression that snape is much taller then harry and ron and he has all the power in the situation and that harry and ron are below him.In the shot at the top this camera angle is used to show harry has great power with the wand.


the high-angle shot is when the camera looks down on a person from an higher point .this High-angle shot make the person in question is made to seem vulnerable and powerless.In the shot above the high angle shot is used to display that harry is very vulnerable and powerless.where as the shot at the top is using the high angle to show that harry is just another pupil and is swallowed up in the school

Focal length


This close-up shot is done to focus viewers eyes to the characters facial expression, so as to give significance to a person or object, or make the audience see some other vital element of the movie.the close up shot is used in both of theses shots to show the expression the scene created on the character such as harry is scared and the wand maker is warning and also slightly wondering.

Long Shot


this technique is used to display a scene from far away. this shot is used to display the environment or setting. a long shot is used in the shots above to set the scene of the classroom and also show the whole environment of the dinning hall.

 Establishing Shot


An establishing shot, is taken from really far away or a "bird's eye view," that establishes where the scene is taking place .these shots above are establishing shots as they are used to show the environment and also where the action is about to take place.

Editing




Harry potter is all about bring a magical fantasy world into real life and this took a lot of editing and special effects there was numerous teams which worked in these departments who had to work through about an hour of footage a day more details are explained in the video

Moving Camera

in this scene the director has decided to do a moving camera scene to display the full wonderment of the great hall it also follows the kids into there first look at hogwarts and you get the same feeling they do of wonderment at your first look of the insides of hogwarts

Proxemics

Personal Distance shot in proxemics is shot around about eighteen inches to four feet from the person. This shot is usually used for friends and acquaintances instead of lovers or family.The more distance between the camera and subject, the more neutral we are.
the personal distance in the shot above is different to the shot they use when they first met when they first met the camera shot was further away this was to indicate they where not friends but at the end of the film after they have been through the first year of school together they are now intimate friends so the shot is closer this is also so we feel more attached to them.

Mise-en-scene
Harry Potter includes mise-en-scéne to defies the laws of reality because of the magical theme, the mise-en-scéne changes during the movie. We start the movie in Privet Drive, the house of Harry and his step-family . This set is made to look like a classic British aesthetic, and gives of a sense of normality which quickly stops because of movies magic theme. The step-family is meant to be overacted such as Vernon is mean and harsh. so it means he is in juxtaposition to there perfectly maintained clothes Harry is untidy dressed in large outfits three sizes to big this is meant to display the separation of these characters. when the letter arrives it ignites the magic in the world, and becomes more obvious to the muggle world until Harry leaves and goes to the wizarding one.



The move from the muggle street to Diagon Alley completely alters the mise-en-scéne , as the ordinary world is boring, with simple costuming and bleak lighting. the odd wizard clothes and wonky buildings of the wizard world gives a more intense quality that excites the viewer with it’s intensity and excitement. although the magical world has not always been happy and bright such as when the flashback occurs displaying the death of Harry’s parents the them and vibe suddenly changes to dark.

Production Processes
the production started for the first  Harry Potter Friday 29th September 2000. the dinning hall is the first set  built it was a large and magnificent space big enough to fit 400 children in it . It went on to  became one of the main locations and has appeared in all 7 Harry Potter films and is now permanently located at the warner brothers Tour for the public to see.

inside the Dinning Hall are numerous wall-mounted torches each one can be lit each represent one of the houses of the school – Gryffindor, Ravenclaw, Slytherin and Hufflepuff. at the top of the hall there is a the teachers table behind it stands a large grand House Point chart, this house point chart was created for the philosopher stone and each hour glass houses hundreds of thousands of glass beads this is said to cause a bead shortage nation wide


HARRY POTTER AND THE CHAMBER OF SECRETS
Production for Harry Potter and the Chamber of Secrets began on Monday 19th November 2001 – only three days after the widespread release of the first Harry Potter film.

This was the first time the audience met Dobby the house-elf. Rob Bliss, in the Art Department at Leavesden Studios, was responsible for conceptualising Dobby’s appearance, and Creature Effects Supervisor Nick Dudman and his team created an impressive model so that the cast could react to something on set. The whole process took three months and the final Dobby seen in the films was created using CGI (Computer Generated Imagery).

The iconic set for Dumbledore’s office was first built and created for this film. The office is surrounded by a large library of books which are, in fact, mostly telephone directories bound in leather

HARRY POTTER AND THE PRISONER OF AZKABAN
Principal photography for Harry Potter and the Prisoner of Azkaban began at Leavesden Studios on Monday 24th February 2003.

One of the most complicated set pieces to create was the Knight Bus, which appeared in this film. The audience sees the bus drive Harry through the streets of London and, despite its three decks, this was not achieved through CGI. The bus was driven to London, which required a lot of planning because the bus was specially built using components from two double-decker buses, in order to create a triple-decker. Taking the height of the bus into consideration, the route into London had to be carefully mapped out - bridges were clearly out of the question!

This film marked the first time the Dementors were introduced. Director Alfonso Cuaron and Producer David Heyman experimented with different methods to make it appear as if the Dementors were actually floating. Initially puppeteers were brought onto set, to move large pieces of cloth in a water tank which created the illusion that the Dementors were floating. However, this movement was later created through visual effects.

HARRY POTTER AND THE GOBLET OF FIRE
Filming for Harry Potter and the Goblet of Fire began on Tuesday 4th May 2004.

A giant water tank was built at the Studios to film the underwater scenes for the Triwizard Tournament. It is the largest underwater filming tank in Europe which is capable of holding over two million litres of water.

During filming, Daniel Radcliffe spent so much time under water in the dive tank he gained his PADI diving certificate. A lot of time was spent experimenting with how to make him look as if he had webbed hands. This look was eventually created using very fine ladies tights, which Daniel wore over his hands and up his arms!

John Richardson’s Special Effects Team built a fully operational, fire-breathing Hungarian Horntail dragon armed with a 35ft flame thrower for this film. Eventually, the filmmakers decided that the dragons would be created by the Visual Effects Team, but the dragon went on to take pride of place at the London premiere in Leicester Square.

HARRY POTTER AND THE ORDER OF THE PHOENIX
Harry Potter and the Order of the Phoenix began filming on Monday 6th February 2006.

In this film, the audience is introduced to the Ministry of Magic set for this first time. This set was the largest created for any of the Harry Potter films. In fact, 50 London buses could fit inside the Atrium of the Ministry of Magic and it took 22 weeks to build. The set is inspired by the Victorian architecture of London, particularly the tiles, which may look authentic but are actually made of MDF!

The fifth film also saw the series’ first ever complete blue screen set, as the Hall of Prophecies was shot entirely against a blue screen backdrop.

Forty adorable kittens were filmed for the garish plates in Umbridge’s office –these kittens went on to be domestic pets and their new owners were unaware of their famous origins.

HARRY POTTER AND THE HALF-BLOOD PRINCE
Principal photography began on the sixth film, Harry Potter and the Half-Blood Prince, on Monday 24th September 2007.

During filming Rupert Grint turned 21 and the cast and crew celebrated with a children’s-themed party in the studio canteen.

In this film a model of The Burrow was set ablaze and partially destroyed. Afterwards, the entire interior part of the set (inside and out) was rebuilt and re-dressed on the studio backlot for the final films. The charred walls were given a quick coat of whitewash and, of course, the set retained all of the familiar Weasley touches.

HARRY POTTER AND THE DEATHLY HALLOWS - PART 1 AND 2
Harry Potter and the Deathly Hallows - Part 1 began filming on Thursday 19th February 2009, and the second instalment, Harry Potter and the Deathly Hallows – Part 2, was filmed back-to-back with Part 1.
Five 32-ton trucks worth of polystyrene were needed, to create all the rubble for the destruction of Hogwarts at the end of the final film.
Daniel Radcliffe went through 160 pairs of glasses and around 70 wands during filming for the Harry Potter film series. Over the ten years, an incredible 588 sets were created at Leavesden Studios.

all information found here was sourced from the:https://www.wbstudiotour.co.uk/about-us

Development — The first stage in which the ideas for the film are created, rights to books/plays are bought etc., and the screenplay is written. Financing for the project has to be sought and greenlit.

Pre-production—Preparations are made for the shoot, in which cast and film crew are hired, locations are selected, and sets are built.

Production—The raw elements for the film are recorded during the film shoot.

Post-production—The images, sound, and visual effects of the recorded film are edited.

Distribution—The finished film is distributed and screened in cinemas and/or released to home video.

all information found here was sourced from:https://en.wikipedia.org/wiki/Filmmaking

Development
The method used to bring Harry Potter to life was no a easy task. The most vital production process was the adapting the book to a film. If this was not done to the best spec, and screenplays were not created in line with the book, the Harry Potter saga could have been misrepresented and then be dissimilar to the original JK Rowling books. In 1997, around the time as Harry Potter and the Philosopher's Stone was being released, David Heyman fantasised of bringing the original story to the cinimatic world. The Harry Potter team needed to get a top director for the job, and eventually got Chris Columbus to join the team, whom was said to have great knowledge and passion with the Harry Potter series. Many more adaptations were created by different directors, however Chris Columbus made the most like-for-like adaptation,instead of a suggestion for an animated series, or allowing an american theme rather than the classic English (which were suggested and rumoured to be thought up by several directors). Steven Spielberg was rumoured to direct the first film, however he declined the offer due to wanting to create an animated version.

Many talks and discussions where had throughout the coming months, in which David Heyman, Chris Columbus and JK Rowling came to the decision about adaptation and script which marked the beginning of the Harry Potter production process.Throughout the Harry Potter films Steve Kloves and Michael Goldenberg worked alongside JK Rowling to create and screen-write the true adaptation of the Harry Potter books.

The films were all funded by Warner Bros, who took a strong liking to the Harry Potter film rights, and eventually bought them for approximately £1,000,000 (1 Million). The sales of the movie rights took a long time and Warner Bros were under strict conditions as JK Rowling did not want the Harry Potter books to be misrepresented, or for non-author written sequels to be produced.

Pre-Production
The following stage would be recruiting the perfect actor to play the leading role in the film series. Throughout 1999 and 2000, David Heyman, Chris Columbus went to find the perfect actor who will be Harry Potter. After a long casting process, David he saw a young boy with an agent, Mr Radcliffe, whom he was friends with. later he phoned them to and requested Radcliffe met with him. After deep thoughts and many contemplations, they agreed to let Daniel Radcliffe's life change forever, so long as he would be protected After screen tests, Daniel was eventually cast as Harry Potter.

during this step the producers, director JK Rowling and Steve Kloves began pre-visualising the movie concept , this is when storyboards will be drawn up to give an insight and plan as to what needs to be filmed.

The storyboards would very indepth as shown above. each shot of all the individual films will be detailed and drawn up, giving cinematographers an idea on how things will actually be filmed. Lighting, camera angles and al the important details are included as weak in this stage,

concept artists will be hired to visualise and produce a accurate design of what the director imagined . Storyboards are vital in pre-production, as well as shot lists and descriptions of all shots. Without these management tools cinematographers will be unable to capture exactly what the directors wishes, and therefore the greater detail, the more likely the cinematographer will be able to represent exactly what the director hoped for.

as well the producers had to hire a team of experts in the film industry to create this film. There are many members of crew needed for a large scale film production such as Harry Potter.


Production


in this step the recording is done All parts of the film are planned beforehand in the stage above through scripting and storyboarding its filmed in the correct geographic locations.
Every individual scene would have been carefully captured to get the best product, this requires multiple takes someimtes before a director is happy and thinks the shots in the scene are good,
this is to make sure the best shots to construct the film. Quality of the pre-production work is examined in this process, the detail that has been put into the planning will be reflected with in the production.
Directors and cinematographers will take the best care when filming, and make sure all essential shots are taken, as in some cases it will be very tough to re-shoot scenes due to set creation and location of shots. Some Harry potter sets were made permanently and still remain today, such as The Great Hall and the Gryffindor Common Room, whereas as many were deconstructed by the crew on the same day after filming, giving very limited chance to complete the scenes, and little room for error.